Digi Pack- Exisiting Products

I thought It would be a good idea to looks at some of the Hurts existing products so I could see how their Album art expresses their work. To the left is the CD cover for Hurts song Better than love. Its a single track CD. They have used a still picture from the music video as the picture. This could be because they wanted the cover to be recognisable as it is associated from the music video. The picture has been edited as the music video was filmed in colour the still has been edited with a tint of dark brown and the saturation of the picture has been increased as the girls on the left faces are far more grainy and where the light hits the girl on the right the saturation changes have made her face less defined and more white. I really like this cover its is so simple yet very unique. Its interesting how they haven't decided to use the Hurts themselves and how they have chosen to use their actors instead you would think a band less well known would show their faces on their merchandising but they have clearly taken a risk and used the girls for the cover instead. I quite like the little suggestions in the picture about intelligence for example the girls are all pulling intrigued poses and there is an apple on the table which you could signify with intelligence the girl in the far background has an tutor (Shakespeare) collar around her neck and is reading a book. Also I spotted one of the girls on the left is clutching some glasses

This is the actual album cover for their album called Happiness which is a bit of a pun considering as they look rather miserable. Personally I hate their original album cover I think its dull and very plain and not necessarily what I envisage their CD cover to look like. Although the text is evenly spaces between the letters and about the right size its being white on a grey background it sort of fades in.There is a tiny black outline around the lettering but it doesn't give the text very much impact and the 'Happiness' titling bellow is not only too small but I personally think it looks to bunched.
They are wearing their trademark uniform of suits and slick side parted hair so I found it quite easy to recognise them when I looked at the cover from afar which I think it is important to be recognisable. The one thing that absolutely hate is their hand placement Theo's is on the table and Adams is placed in his lap. Its either suggesting the Theo is more forward and confident than Adam but it look awful. Looking at some of their other pictures and press shots I don't think its the best picture that could have been selected. It doesn't make enough of a statement.

This the album cover for the Illuminated, which was the song that I focused on for my music video. The cover is a painting of an eye and a man looking right into the pupil. When looking closely the painting is quite grainy almost like it was painted on canvas or linen and scanned in. I do like the abstract artwork but I don't think it suits the genre or the song itself. The text is quite small and yet again the name of the song is bunched up. I do like the use of colour, the blues and pinks compliment each other and its quite nice to look at. I'm was convinced it was an eye that the man was staring into but as the 'pupil' is so small I wondered if it was like a gateway or some sort of portal.

This is the back cover to the Illuminated CD which is a bit disappointing its completely plain dark grey with tiny text showing the two songs on the CD and the Legal text at the bottom I wanted my back cover to be just as interesting as the front so they compliment each other. The back of this cover looks like it was done to quickly which is a a shame as the front is quite a nice design.