Research- Focus Groups

After just asking my focus groups opinions on the Hurts music video I decided it would be a good idea to ask them to fill out a more in depth questionnaire as their quotes where not a lot to go on. By asking them a more detailed questionnaire allows me to really visualise what they see from their perspective. So I have printed the questions out to form a write questionnaire to hand out to 8 People. I have also sent them a message over Facebook so they could do it online as they would have to go onto YouTube to see the video and it may be faster and more practical for them to take part in the questionnaire that way.

The 5 people are all girls in my art group. I have also decided to ask 1 boy from outside school with completely different tastes of music as I think it’s a great idea to have opinions from a variety of different people .I thought it would be more helpful to ask people from art as they can be more descriptive when communicating their ideas. I will use their responses and consider including this in my music video as I think other people’s opinions and ideas are fundament

The Results

Amy McGregor- A level art and drama student.

How do you feel when you listen to this music?

I love the Hurts anyway I have their album its quite relaxing good music to work to.

What Genre would you associate this music too?

No idea. Probably alternative

Have you ever heard of the Hurts?

Yes I have their album

Do you know what synthpop is?

No idea, something to do with music I’m guessing

Are you familiar with any Hurts songs?

Yes all of them, my favourite is ‘Stay’ it’s really catchy

If you were to imagine you own music video to illuminated would it be a narrative (have a story) or a performance (live- with dancers or instruments)

As gee is doing illuminated, I would say a dramatic performance

Briefly describe it

Black, Definitely black the Hurts are not colourful people.

Would you see the singer in the music video?

Of course you would, He’s the main man!

Do you think dancers are a good accessory to a music video, if yes why?

Yes. They add some movement to the screen and dancers can be there whatever genre they show emotion through their movement.

Would you be able to relate to this type of music?

Not relate, but I do enjoy it

Would you be interested in watching a video for this song?

Of course I would

What do you think of the Hurts look?

Slightly odd, old fashioned and very smart

13. Would you ever consider buying their album or on iTunes?

Got both

What age group do you think are the target audience for the Hurts

Definitely not younger people the lyrics are too complicated probably 17-30


Fred Lee- Lorry driver, always listens to the radio

How do you feel when you listen to this music?

It’s alright, I’ve heard it before but it’s not something I’d buy

What Genre would you associate this music too?

No idea what genre means

Have you ever heard of the Hurts?

On absolute radio a couple times

Do you know what synthpop is?

Not a clue

Are you familiar with any Hurts songs?

If I heard it then yeah probably

If you were to imagine you own music video to illuminated would it be a narrative (have a story) or a performance (live- with dancers or instruments)

I couldn’t help you, whatever is easiest

Briefly describe it

Sound like something you would see someone driving in the music video

Would you see the singer in the music video?

Yeah, wouldn’t make much sense otherwise

Do you think dancers are a good accessory to a music video, if yes why?

Yeah, we men like to look at something

Would you be able to relate to this type of music?

No the songs are fairly catchy

Would you be interested in watching a video for this song?

Depends how good it was

What do you think of the Hurts look?

Looking that video, they look like vampires just woken up

13. Would you ever consider buying their album or on iTunes?

Not really

What age group do you think are the target audience for the Hurts?

Definitely not men much more a women thing, don’t know how old